Choosing a proper domain name is one of the most important tasks for you to establish your business. First, when it comes to domain names, try to keep away from the goofy, unusual, or clever. Keep your domain name simple and make sure it is something customers can remember. That way, if your customers lose the link to your business website, they still know how to get there.
Please understand that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from quite a few search engines. Many search engines ignore domain addresses that reside on these ‘free’ or ‘cheap’ servers. Even if your site is properly indexed by search engines, a professional domain name that uses your business name or similar words is going to get much more attention and be considered a stable business by your soon to be customers.
Low cost domain names can be purchased for approximately $10 a year. There are many credible companies out there that can register them for you. Jut make sure you’re leary of paying too much for these domain names. Some registrars would have you pay $20 or more for a domain name. While this would still not be a significant cost, it is unnecessarily high. Before the low cost domain name can be purchased, you will need to check to see if the name is available. So, make sure you have a number of ideas for names before you go to purchase the name.
Using one of your keywords in your domain name URL will increase your score on many search engines. So, if possible, attempt to make sure your main keywords are contained within the URL.In addition, you might decide to create more than one domain name using keywords and then link your ‘doorway’ sites to your main site. However, with this method, you will have to pay domains and hosting fees for each. Everything depends on your type and size of business, as well as your competition.
Please note that many search engines disregard ‘doorway’ websites. To avoid this issue, put at least a page of content on site with some useful information before linking it to your primary site. Don’t design these sites as empty pages or they won’t do you any good. Another reason for doing this is that you can have more than one email address that contains your business name, and give your business a professional feel. This helps your customer feel you’re a larger and more professional organization. There is no need for your customers to know how you manage all your email boxes. They just need to feel your business is dependable and reputable.